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Unfortunately, you have summed up the situation pretty accurately. Paradigm shift is a good way to express the change. The auto clients, like most large scale clients in every industry, now feel/know that they can get marketing support from lots of places and lots of locations, and are choosing to do so. They have already taken in-house much of the “account management” and marketing strategy role, and are buying the creative, media, social & experiential work on 0a project/initiative basis.