DM9 admits they cheated. And what about the Plastic Blood work? That’s bull too. https://adage.com/events-awards/cannes-lions/aa-dm9-publicly-admits-fault-related-to-grand-prix-winning-campaign-that-is-under-investigation/?utm_content=fed:read&utm_medium=soc-own&utm_campaign=aware:upr:pgv:all:always&utm_source=LinkedIn#Echobox=1750875480
The case study claims they got the plastic from 1,000 blood bags, but from that number of bags you’re only collecting a few milligrams total—nowhere near enough to 3D print entire objects like cups or shopping bags. It’s BS!
Woooow. So that’s allowed?! They should look at that one too. This shit is exhausting and it needs to all be stopped
Pro
DM9 have long been the scam champions of Brazil. This is not their first fake.
Pro
I worked in Asia. It was the same thing. A network expectation of winning awards at all costs. And those costs were scamming it through. But in all honesty, it was all networks. Ogilvy, Saatchi, etc.
let's move on with this please?
“Let’s move on with this please” is why it keeps happening. And why the award shows are full of this type of work. Most of which never gets caught. The last thing we should be doing is moving on. This should be the start of the excavation of all the rot that has set in since the birth of the case study video
Literally nobody cares about this except the population of execs who have subscriptions to ad age.
And the creatives whose ideas didn’t get shortlisted/ win awards this year for work they actually made.
DDB also got dinged for a Grand Prix winning Budweiser campaign today too.
It just shows that it’s always better to ask for forgiveness than permission. You get to take home trophies and network of the year if you scam your way there.
Wait but they got dinged right? So who is successfully scamming their way there?
Has anyone here seen the Excel file from Spreadbeats? It's supposed to be a very light file, but I don't know anyone who has seen it.
Yeah spreadbeats was real
https://adage.com/agencies/aa-dm9-co-president-and-chief-creative-officer-icaro-doria-steps-down-amid-cannes-controversy/
Yeah man… as much as I love the craft and idea of the work, saying things like it went on to do a traveling exhibition, ending at COP30? Like I’ve been googling images of this exhibition and can’t find a single one.
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