Do I even want to be the "diversity hire" success story? Got the chance to lead a big multicultural campaign, but part of me fears being pigeonholed and never working on anything else.

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Ohh been there done that. Probably explains why I’m so unfazed.

Look, I like to tell my team you’re only as good as your last project. Find the value for yourself outside of the multicultural spin for this campaign and ask yourself if doing this project will benefit you in the future. These are the moments you want to be selfish.

Will the multicultural campaign you’ll be leading have the same budget and resources as a “General Market” one?

The same budget and resources as its non-multicultural counterpart, or is it an afterthought or parallel project that’s under-resourced from the beginning (and therefore not going to look as impressive as the same campaign, with full resources, a colleague will put in their portfolio)?

Honestly, I never felt or got pigeonholed. You led a big multicultural project today- congrats! Someone needs to ensure an authentic perspective. If not us, who?

Now how many more multicultural projects are lined up after that one? I’m guessing not many or zero. That how you’re freed up for other things. Use the success of that project to gain momentum.

It’s tough. I’ve been considered a diversity hire but it opened so many doors for me. So I used that opportunity to open doors for other people of color, especially Black women. That’s all I can do to pay it forward

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