Does anybody have any idea what this spot actually means? I feel like I’m truly missing the point of it. It’s shot like it’s poignant, but I can’t help but feel like it’s actually completely meaningless. I hate being negative because I love this agency’s work, but I feel lost.

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It’s weirding me out how similar this is to my post: https://www.fishbowlapp.com/post/i-know-how-hard-it-is-to-sell-in-work-and-i-love-so-much-of-the-other-work-the-agency-has-done-but-the-lonely-moose-shut-out-by-canadian?origin=https%3A%2F%2Fjoinfishbowl.com%2Fpost_nuy5c1r7g8&og_title=Post+from+a+Fishbowl+user&og_description=I+know+how+hard+it+is+to+sell+in+work+and+I+love+s&og_image=https%3A%2F%2Fdslntlv9vhjr4.cloudfront.net%2Fcontent_preview_images%2Fi-know-how-hard-it-is-to-sell-in-work-and-i-love-so-much-of-the-other-work-the-agency-has-done-but-the-lonely-moose-shut-out-by-canadian.png&isPrivateFeed=false&emailDigestPost=false&sig=wczvoidQJHpOKXEHhaOPGWFOM3OYbn2_gNobGp2GDY0

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The moose is coming in to say “please turn me into a burger”

likefunny

it's like they saw the three legged donkey and thought..... we'll use a moose in ours!! that was the extent of the idea.

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What other work of the agency do you love?

funny

Immediately thought of the half-ass spot

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It doesn’t mean anything. This is the work of a strategist that said “weird gets views, views get sales”. We’re in an era of advertising where we’re doing weird for weird, fun for fun… there no thinking anymore.

It means overthinking is still alive and well in advertising

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