Does anyone have a good reco for a survey tool that streamlines responses across large segments of people? And a reco for a social listening tool? Doing research for a small brand with eroding awareness. Thank you!

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Surveymonkey

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Doesn’t Trump campaign use Facebook for that?

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Thanks, yes that seems to be it. Any thoughts on social listening tools?

Crowdtangle is probably the most useful but it is biased towards engagement over reach.

I don’t value social listening all that much though for a few reasons:

1. It’s most effective on twitter due to the platforms design (more open accounts, mostly text) and less effective on fb/ig where user privacy means you can’t get most people in your sample. Twitter is not really representative of gen pop.

2. Most of the NLP sentiment analysis tools used by various listening platforms are weak and out of date. All you need to do is pop open the raw comments for what is positive or negative to see how inaccurate they are.

So I think it’s not that useful.

Thank you!

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