Does anyone here have any inside scoop on if WPP lost Coke to Publicis? An article on digiday had wording that sounded like it’s lost but WPP has yet to tell anyone…

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Lack of communication is the trend for this circus of a company

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Lack of communication and constant gaslighting and lies has been normalized since 2023, it’s absolutely disgusting and none of these execs want to look inward

My company did an RFP years ago for Coke (we were heavily recruited by them to participate) and only found out we lost it after bumping into the winning company’s exec at a business event talking about their new contract. Coke went absolutely incomunicado with us minutes after submitting the RFP and wouldn’t even acknowledge they received it, to give you some perspective on their preferred way of doing business.

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Toxic client + toxic agency environment can never be a good combo lol

Publicis already running their mouths they won it

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I am on the Coca Cola account at WPP too. It’s so weird leadership hasn’t said a word.

Our directors and portfolio leads have said they know nothing. We are still planning as normal including Q2, Q3 campaigns lol.

I think we all feel that we lost the account though.

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Really poor leadership to not communicate it to that many people. Bewildering..

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The short money has already moved on to wether Publicis will take on the shopper / commerce work next. Open X cannot make $ without the media, esp how tied that stuff is to RMNs and Ecom in general.

Openx cannot make money without media? Nononono that's not how they make money at all. Media is a giant loss for the org which is why losing it doesn't actually hurt the books. Risk of losing it is what it means for the real global review that's all. Would love if media was profitable for coca cola but not the case. WPP needed creative to make it work. Publicis can get it to work with media alone if they sell in enough of epsilon where the margins are great for them

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