Wieden creatives, what’s it like working there?

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Inspiring. Terrifying. Exhilarating. And also kinda chill.

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Because the bar is set high.

likesmart

Not that hard...realistically, if you’re not producing great work, you’re out. But of course the odds are stacked in our favor due to the surrounding talent. But of course, to do anything truly new and different (rather than just following ad/Cannes trends) is always going to be a risk.

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I don’t know if I believe we embrace failure. It’s more like embrace the constant feeling of possible failure.

But yes, it’s also surprisingly chill.

likehelpful

Yeah there's a big difference between failing in a lazy way and failing with an idea that's pushed too far.

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Terrifying? In what way?

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Yup. Cos anything less than great is a failure. But then we’re also told to ‘embrace failure’, so...

how “hard” do you realistically get to fail?

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