Does anyone know a campaign that referenced another IP but found a clever way to get around the legal restrictions?

A good example is Leo Burnett’s Pizzawarmer. Curious if there are other smart workarounds like that out there.

Posting as :
works at
You are currently posting as works at

It’s a tide ad sort of does that.

like

Nice, but I would say it's more of just using the trope of commercials rather than alluding a specific IP... The Old Spice version doesn't count cause they're both under P&G ha!

Link to the work: https://vimeo.com/1077757317

Pizza Hut never mentioned or showed the PS5. It was all the influencers who said it. Pretty clever.

likehelpful

Budweiser Tag Words.

Pat Mahomes Coors flashlight?

Ohh nice, good one.

There were loads of local campaigns where brands tried to capitalize in various ways on the Tylor Swift Eras tour stopping in their city, but haven’t seen any that were particularly cleverly done.

Right. National ones, too.

Superb Owl is a well known one.

You can’t say Super Bowl without being an official sponsor. That’s why so many brands just say Big Game.

Related Posts

My thoughts on the candidates:

COVID: Biden
North Korea: Trump
Economic Boom: Trump
Economic Recovery: Biden
Healthcare: Biden
Trade With China: Trump
NATO: Biden
Immigration: Split
Race Relations: Biden
Environment: Biden

likefunny

Any F in the Dallas area looking for casual dating options?

like

For those who've done Lasik in Chicago, any recommendations? I'm debating between LasikPlus and Kraff

like

Hi! Does anyone have experience training from a beginner to running a 5K?

I’m a pretty out of shape beginner, 24F, looking to run a 5K in February but not sure if that’s enough time.

I have an indoor treadmill to practice on but don’t feel safe running outside around my apartment, thanks.

like

“The best minds of my generation are thinking about how to make people click ads” ~ Facebook data founder.

Is it wrong that we idolize FAANG? Should the govt intervene in business and privacy?

like

Hey folks my dog is wondering if you’re interested in helping her owner unlock DMs. She accepts likes and gentle petting.

Post Photo
like

I’ve spoken to a POC who says DEI feels exclusionary in her opinion, because she wants to help everyone. Have you ever worked with a POC who are not interested in the DEI initiatives?

like

8/15 Check In: what’s everyone up to today?

It’s my Barre day, just signed up a PM class 🤩

like

Hi,
There was a post sometime back which compiled a list of all companies by country who hire directly from India. Could anyone please share a link to that post if you have it saved? Thank you!

like

Anyone who can share BCG / MCK / Bain base and bonus salary for consultant level? (3 years in the company)

Just a joke, take it as a joke-
.
Recently Better (dot) com's employees were fired from the job.
If you are some HR/Senior management personnel and hiring them.
You should reconsider your decision as they will make your organisation BETTER. :-)

likefunny

Notice period in jpmc is 1 month or 2 months?

like

Hello, i got a call from Cisco for interview.
In mail it was written interview will be scheduled with 3 Interviewers. Please guide me how to prepare for the interview.

Hard to focus on work because I keep opening Blockfolio and am more interested in the crypto space happenings of the day..

like

Let me share my interview experience with Amazon India

1. Cleared 1 screening and 2 technical rounds. I got confirmation that result is positive but position is closed. We are referring u 4 another role. 2. Again 1 screening and 2 technical rounds which got cleared. On the day of final leadership interview got a call from recruiter that this position is closed. Refering u 4 another role. 3. Direct technical round. Got rejected. No more referal 😀

smart

For shits and giggles

Post Photo
likefunny
like

Hello All,

Can anyone recommend opening for ETL/DWH Test Lead profile, with good experience in Hadoop to Azure(ADB,Synapse) data migration testing?

like

hi fishes,

any idea on senior anslyst enterprise procurement level 3 package? i have 2nd round tomorrow any advise? Thanks in advance 😊

Additional Posts in Advertising

Did anyone else 'fishbowl' cars in high school?

like

Looking for senior designers that knows shopper marketing. Please DM with books!

How much of your job is actually solving a business problem with creativity, and how much of it is just providing corporate self care to wealthy clients who hate you?

likesmart

With the way this week has been going, Friday 13th with a harvest moon seems downright dangerous 🌚 halp

likefunny

Thoughts on companies pulling media dollars from NFL?

like

A peek of chest hair in the office or no?

Trigger Warning ⚠️

likefunny

how many of you get high before/during work?

🙋🏻‍♂️

like

So, I work in an agency, but recently someone reached out to me for freelance writing work. I guess it'll be long form ad copy, as they're asking me for a rate per word...
I have no idea what's standard here

likehelpful

What’s the best agency to work at?

like

I know longer = better on your resume. But if you’ve been there a year and you know 2 years would be 💩 and any longer will be 🥲🔫, is it better to just gtfo of there asap?

Post Photo
like

Anyone hiring a UX Designer in Atlanta? I know someone who got laid off

like

I've received an offer from another agency and my manager says he needs to see it before a counter offer. He says it's GroupM policy. Is that true? Thank you!

like

I have an idea that I think could change the shape and makeup of the industry, and reduce discrimination in the hiring process.

I need to find developers however. Any idea where to look. Self funded

like

give this man a raise.

Post Photo
likefunny

Brands closing for climate change? Wouldn’t that lost income be more effective/useful if they donated it to clean energy alternatives instead? Do a spot about it to promote it & it’s content. Win. Win

like

It’s hard to be motivated when rounds of layoffs happen and you see all your friends leave. But one thing that’s gotten me through all of this is working out. And when I say workout I mean the most pathetic, sad, barely completed beginner-level cardio dance routines. I’ve somehow forced myself to move while on lockdown and it’s somehow forced me to feel better. Whatever you’re doing, wherever you are: get up and move even if you don’t finish or end up going on a walk. Pls take care of yourself❤️

like

Too late in life to start a cult? Getting kind of old for advertising.

likefunny

Whomever is doing the tv placement for Advocate Healthcare in Chicago: do you have to have the ad going every other commercial? If I hear “come on get healthy” one more time, I’m leaving the state.

likefunny

What health/pharma agencies are in SF?

like

Given the outbreak, are places actually going to be hiring right now? Recently laid off from 9-5 and my freelance is starting to fizzle.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal