Elite tweet from ALDI lol. How do you think their leadership felt about that? Is any impression a good impression?

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I don’t think this hurts brands personally, unless it’s a serious company like a defense contractor or something lol. Otherwise I think this is very fun!

If you need leadership to weigh in on tweets, you need to stop tweeting.

Honestly very true lol. I just imagine they wouldn’t be thrilled, but probably will never see it!

Aldi have a very tongue in cheek style on their social platforms, particularly around competitors, so it totally fits with their branding 🤷‍♀️

Have they always done this?! This is the first I’ve seen!

I think that is funny.

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