Feeling like it's only a matter of time before I have to tell the new marketing dept head that the snazzy jargon just makes him sound like a tryhard and alienates our customer base

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It sometimes feels like marketers try to persuade customers with confusion. I can't count the number of times I've seen product descriptions that never actually explain what the product is. It's beyond frustrating.

*This is a sign to tell them right now*

The same thing happened to me and I proposed to do an A/B test. There he understood that I was right

Ha! Yeah, they love their fancy words that don't really add anything. I guess it makes them feel smart

I'd just wait for some customer to go off on him, they do that sometimes. It might take him down a peg or give him a little humility. Maybe.

He'll learn in time. Eventually he's bound to get frustrated that customers keep asking him to explain himself. As far as alienating your customer base, it's far more likely that your existing customers are going to start asking to work with "anyone who isn't Brad" or whatever his name is, then he might take the hint, and I am certain the higher-ups will notice

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