I've been trying to figure out why TikTok is so popular. I mean, I get it: it's easy to use and fun, but what's the ROI?

like
Posting as :
works at
You are currently posting as works at
Post Photo
likefunny

This is why younger employees are crucial in the marketing space. Baby boomers may have the most buying power, but Gen Z is rapidly growing and also covers nearly 40% of our consumer spending, then add millennials into the mix… TikTok has a massive ROI because it’s the search engine, commercial, magazine, billboard, ad (you name it) for the younger generations. Traditional marketing feels fake and forced to a millennial and Gen Z buyer, so they look to organic, real content and reviews, people they admire or want to be like that they feel they have a “genuine connection” with, or the typical “see it, want it, buy it.” It’s constantly in their faces, so buying is 4x more likely. It’s like Target for example, you don’t go because you know you’ll spend way too much money because it somehow entices you; or the mall. If you don’t go, you don’t spend. However, the average TikTok user is active on the platform at least 95 minutes a day. That’s 95 minutes of being “at Target” trying not to be influenced to buy something you don’t need. It’s a numbers game! And basic psychology. Haha.

like

Going viral is as simple as having one good video. Plus, the numbers can keep growing and growing, as long as your content is engaging. TikTok in itself may not give you a lot (if any) money, but what you will get out if it is worth a million bucks.

like

With so many users, businesses can quickly and easily reach a large audience with their content. And with the app's new features, businesses can now create more engaging content that will really resonate with users. It is a win-win for everyone if used well.

Related Posts

Currently in a committed relationship and just came to the realization that I have actually never been single in my life. Sometimes I wonder what the single life is like.. just dating and doing whatever I want without having to think about a partner. Any one else ever felt like this? Or been in this situation?

funnylike

Anyone have a favorite healthy recipe? Realized that I eat terribly even when I’m home in my own kitchen...

like
like

Hi Folks, In terms of position level “Business Strategy Manager” at Accenture Startegy Consulting equates to what role at Deloitte Consulting?

And anyone know the range for Business Strategy Manager in Toronto? Thank you!! 😊

like

We have a opening for someone 7-8 years of experience in finance reporting domain JPMorgan Chase . Person should be good in advanced excel powerpoint. Alteryx or tableau exp would be added advantage. Dm if you / any your acquaintance is interested

like

Hello, I am negotiating for a Senior UX researcher (L5,L6) position at Amazon Web Services in Sf bay area. Could you please share insights about the total compensation (base, bonus, stock) and the work environment and workload. Thank you.

like

Looking for some advice on a career change. I work in a technical role and have well-developed soft skills. I want to transition to UX (w/ focus on accessibility). There are a lot of UX educational programs out there, some very new, e.g. Dribbble, and costs are all over the place - General Assembly is $15k (and full-time), CareerFoundry almost $8k, and then many others at a fraction of the price. Reviews also vary wildly. Are these more expensive programs worth the huge increase in cost?

Recruiters, can you please give us freelancers the avg range for jr, mid level, and sr level day rates in your city?
My made-up example:
New York
Jr $500-700
Mid $700-$900
Sr $900-$1500

Thank you.

like

If I’m fully vaccinated, where would be a good place to travel and work from right now? I was looking into Hawaii but you still have to pay for a $90 test apparently.

like

Can I get 15 likes so I can DM please!!??

likesmart

Hi Fishes I am looking for Scrum Master job
Total experience 7 years
Scrum Master experience 3 years
CSM certified
Immediately available

like

Considering accepting a fully remote role and living in different cities for 6+ months at a time. Anyone else do this and have experiences to share?

like

I'm currently Working at ntt data business solutions. I'm quite underpaid with about 57k goal salary. - 52k fix and 5k Bonus. With 3years expierence in sap consulting mm/ sd 5 years as a key User in a DAX Company and a M.Sc. in IT Mamagement.
I'm thining about apply for a job at the SAP directly or going into a supply chain role.
My goal is a good work life Balance, traveling at least 1 time a Month international and a salary of about 85k.
Any Suggestion?

like

How the consultants working on SAP application doing salary wise?
For me:
2015- 3.4 LPA(started as a fresher)
2022- I will be joining a company at 32 LPA

like

Thoughts on Magoosh for GMAT prep?

like

Do you think this is true?

‘Indian intelligence service’ bought Pegasus from Israel, coordinated with Mossad: NYT reporter

Obligatory financial info post. 1) size of firm, 2) billable requirements, 3) salary, 4) bonus, 5) quality of life, 6) debt, and and 7) family/married/single. Go!

like

Citiustech is not going to give my salary. HR said you didn't serve notice. hence you will not going to get your FNF.

Left organization in a month after joining.
Any thoughts sharks. What to do now?

Any writers looking for opportunities in Oncology? Company I work for is searching for great Copy. I’ve been there 6 years and love working here. Message me for details.

like
like

Additional Posts in Marketing

How do some agencies take all the awards yearly while others get severely shafted?

like

Moving into a new role to support marketing efforts of two smaller divisions under our brand umbrella. When I asked my boss what the job description was to create year end goals they told me to write one. . . Where do I start?

like

I joined an agency about 2 months ago and every single day I get more responsibilities, to the point that I don't even know what my actual job title is. I'm frustrated, to say the least.

like

How is the work culture in BMW Canada? General culture, support and mentorship, work life balance and job security. Thanks.

like

Which platform do you find best for affiliate marketing?

like

Looking for your career advice! I currently work as a Content Marketing Manager but would love to move into a Head of Marketing/Marketing Director role. What would be your best tips to make that move? I assume it will take time of course, but I'm wondering what/where I should invest in terms of my training and next career steps. Thanks!

like

Does anyone have insight on what I could expect the base salary to be for a program manager position at Capital One? It’s listed as a manager level position in the process and project management category. Any insight would be helpful!

Has anyone ever posted a general marketing position? We have an open position on our marketing team but we are unsure what type of position to offer. We have a wide variety of needs but don’t necessarily need to have this future person have all these skills. For example we need someone with great copywriting skills and also need someone who is great at digital marketing. This person doesn’t necessarily need to have both skills but if they did great, but if only one, great too.

like

Does anyone have any experience with General Motor’s HireVue process?

like

What steps should I take to become a marketing manager in 4 years? I'm currently a coordinator but I'm very goal-oriented. Determined to achieve this!

like

A creative team I started working with recently has decided to ignore my every comment. They take feedback from anyone else but me, and whenever I push them to make said changes, they just pick fights and make snarky comments. Anyone have any idea why this might be?

like

How many meetings a week do you find necessary when there aren't any special launches and/or campaigns?

like

@GSK can anyone tell me about Haleon? Good company, culture, salary/benefits? Seen some open roles and I’m curious.

like

Don't miss out 3rd Annual Dementia Congress 2023 on May 22-23, 2023! Recommended by Ruth Finch at 2022 NPA Annual Conference via Whova event app

like

I am currently interviewing at TikTok for the Content Partnerships Lead role. Can anyone share some insight into the salary bands in the Sub-Saharan African market? Should I benchmark with the global rates?

Any tips and experiences interviewing in this region are also welcome - and highly appreciated! :)

like

I think I've moved almost entirely from newspapers to newsletters. Media changes!

like

Can someone recommend some marketing and design blogs? I am working on a project and my creative juices just aren't flowing.

like

If you didn't go to college, how did you learn what you know now in marketing?

like

Round or exact numbers on banners/LPs? I was curious about this since in negotiations for example or pricing it's better to have the exact number. But if you have a case study, for example, is it better to say "Client X increased their revenue to 1,000,000 ARR" instead of "Client X increased their revenue to 987,500 ARR" ? Anyone has seen any impact on conversion rates?

like

My boss refuses to take my advice and update our website, which is stuck in the 2010s. Why hire a marketer if you won't allow any changes to our marketing?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal