Round or exact numbers on banners/LPs? I was curious about this since in negotiations for example or pricing it's better to have the exact number. But if you have a case study, for example, is it better to say "Client X increased their revenue to 1,000,000 ARR" instead of "Client X increased their revenue to 987,500 ARR" ? Anyone has seen any impact on conversion rates?

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Posting as :
works at
You are currently posting as works at

It depends on if you have to verbalize the number and how many times you have to do it. Nobody wants to say nor hear the numbers down to the penny. I think that it’s important to be able to do it. But, if you want the numbers to stick, keep them round when presenting.

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