Even if you do get followers on TikTok, they don't have much money to spend on your product or service—and they're likely not going to stick around long enough to do so anyway.

like
Posting as :
works at
You are currently posting as works at

I know multiple people who make 5 figures a month solely on Amazon affiliate links that people are clicking FROM their TikTok videos, not to mention the many businesses who sell out their hero product on the reg because of TikTok influencer ads or organic UGC. Gen Z accounts for 40% of consumer buying, so I disagree with the buying power argument. I agree with it being fickle, but with the rise of SEO being integrated and them redirecting to more of a search engine, I think this is changing quickly and strategy is more attainable. It also depends on what you’re selling and if it has value to the audience TikTok holds or if your marketing pipelines are more useful elsewhere. Target audience is an important part of this argument.

like

You are perfectly right, personally I prefer to use facebook or instagram.

I agree with this. The majority of TikTok users are fairly young, so I feel like all they do is watch content and maybe engage with it, but they don't really invest in anything because they don't have the money for it.

TikTok is such a fickle platform... people watch your content once, they may follow you, and that's about it. The whole model of it is to show you new content always.

I agree - yes, you might get engagements on the app but nothing will not develop into an SQL.

So many products have gone viral on TikTok and have completely sold out. So not sure I’m buying this argument.

As always, it depends on who your audience is.

Related Posts

Hello!

I am currently working in USA and my company offered me a role in Belfast, UK. I would really appreciate some information that would make me more comfortable in accepting the position:

1. What is the salary range for a Senior Data Analyst in Belfast?
2. What is the cost of living in Belfast for a single individual - information like rent, groceries and transportation will be very useful.

Thanks in advance!

like

Patient advocacy leaders in Pharma- anyone interested to chat? I work for a patient recruitment vendor and am super interested to move to Pharma. Would love insider info!

like

Is it worth going to a small company that is about to IPO soon? What are the pros and cons of doing so?

like

Looking for job opportunities as UI UX designer.

Exp: 2years
Please DM

Has anyone switched from a service based/consultancy company to JPMC? Can you please share your experience. Also, what are the differences you have observed (Good or Bad). Thanks

like

I really want to leave, but I don’t know what I could do outside of consulting. Any tips on how to figure out what positions could be right for me? Not even sure what my interests are anymore tbh, but I feel like I need smth very different than what Im doing now. How did you guys figure out what you really wanna do?

like

Hi fishes,

Can anyone tell me the salary range for b2 band
Yoe 4.2 , as senior engineer in Wipro.

Hi guys.. new member..

When I first started working I tried really hard to the point I heard employees making fun of me for trying to impress everyone. Now I sort of have trauma when I have a good idea but don't want to present it in fear of being ridiculed again.

like

Awaiting HR discussion for Level8. Current exp 8.25 YOE. What can be the range I can negotiate with considering current ctc at 18.8 LPA and Big4 experience?

like

Greetings,
I am looking for opportunities in tech in Singapore 🇸🇬

YOE : 5 years
Position: Senior Associate @ PwC India
Tech Stack : React, JavaScript, Typescript, NodeJs, Express, AWS

Can someone please help me with a referral?

like

Anybody here working at BCIT?

Good morning Chicago 🌞. Would appreciate some likes so I can DM people. Thanks in advance!!

likefunny

What is the salary range for 3 YOE, non-MBA at EY-P deal technology group as a senior associate/consultant .?

like

Does it make sense to opt for pension if you're not going to stay in UK life-long? Are there different types of pensions (guessing some might pay my entire invested amount prematurely if I leave country unlike national insurance)?

likehelpful

@McKinsey folks, are there any nuances of McKinsey Implementation? Differences in pay or track to partner?

like

Has Bain returned to office in Boston? Thanks!

like

How would you approach moving back into industry after a long career break?

A successful senior software engineering career (15 years+), I took a significant amount of time out due to burnout and caring responsibilities.

Seven years on, my situation has improved, and the industry has progressed. Remote first companies are numerous, and I’m keen to move back into software development.

I would love to hear a recruiter's perspective on this situation.

like

Had interview rounds with client, director, partner however no round with HR but today got a mail for documents. Can i expect HR round now?

like

Any good specific MBA rotational programs with undergrad degrees in accounting and finance and mba program in marketing and one yr as an accountant? TIA

like

Additional Posts in Marketing

Hit me with the buzzwords you hate right now. I'm seeing "data visualization" so often in EVERYTHING I read that it's making my head spin.

like

I've been trying to get my foot in the door with TikTok by creating a series of content that has never been seen before.

But it's hard for me to get views because I don't know how to use SEO or social media marketing effectively.

like

Working on my portfolio and even though I've been in marketing for 15 years, I realized I've never worked designing. Is this important when finding a new job?

like

Hey there!

So that’s the first time I am in a role where I am trusted to chose platforms and services to use, and I am overwhelmed!
I work for a B2B company, and am searching for a platform where I can monitor seo, and manage social media primarily.
I’m obviously looking at hubspot but what other platforms (combined of individual) do you like most?

like

What’s the best website/app to find marketing jobs? Other than LinkedIn & Glassdoor

like

I am interviewing for an agency and they haven't extended any offers but want me to provide them with all sorts of documents. Is this sus or am I just overtly wary?

like

Anyone hiring for strategic account manager, or AE/SaaS Sales roles?

Hi everybody ! I’ve been working in Dubai for the past 6 months as a Marketing Manager in a Web 3 firm. Coming back to the US due to visa status, I’m looking for a similar position in the Crypto Industry. Due to the very technical nature of the industry and market sentiment, there are only software engineers being hired and no marketing :/ any recommendations to go into those technical Industries as a marketer ?

like

What is a good salary range for a Principal UX Designer with 15+ years of experience working in either Finance, Tech or Media industry in NYC?

like

Agency owners, how do you find new clients?

like

Going from PR agency to a marketing role in-house, tips and advice pretty please!!!

like

Hi all,
I will be transitioning from a marketing specialist role to a Field Marketing Lead role. I am struggling to find a pay range for this title. Does anyone work in a Field Marketing role that can share some general ranges?

like

I made it to the final round of a recruitment process for a Content Marketing Manager position at a big multinational company in the food industry. I now found out they interviewed another candidate and are going to take the next few days to make their final decision. It's just down to thr 2 of us. What is something creative I can do to stand out at this stage? Would be happy to hear your personal stories too or just your general advice. Thanks!

like

Hi All! I need some help. I got recently laid off and I am going to start interviewing for roles soon. Should I tell recruiter that I’m not in the company anymore? If so, what should I say? (I got fired due to my performance, but my manager set me up for failure from the beginning, aka toxic leader).
Also, should I update my LinkedIn so that recruiters know I’m open for work?
2 YOE

likeuplifting

Don't miss out Leading Age 2022 on October 16th -19th ! Recommended by Sarah Haines at 2022 NPA Annual Conference via Whova event app

like

I’m doing my own marketing for my small business and am having trouble creating call to actions that convert. Where can I learn more about this?

like

I’ve seen quite a few people online talk about how digital marketing is dying or on its way out because of AI and other automation tactics. Is any of that true, or are people just overreacting?

like

A real gem from Henry Ford: "stopping advertising to save money is like stopping your watch to save time."

likeuplifting

Hey, marketers! I'm just curious: have you ever had a client ask you to do something totally out of left field? Something that made absolutely no sense and didn't make any money for the company?

like

Don't miss out 3rd Annual Dementia Congress 2023 on May 22-23, 2023! Recommended by Ruth Finch at 2022 NPA Annual Conference via Whova event app

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal