Every product team faces the 'buy vs build' dilemma.
Buying is faster, reduces upfront effort, and lets you leverage proven solutions.
Building gives more control, flexibility, and alignment with long-term vision.
As a PM, the real challenge is balancing speed, cost, and scalability.
How does your team decide when to buy vs build?

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So many variables, stage of your existing product for starters. I am against acquiring solutions for the sake of “growing the business” which I see happen all the time.

If your early and your acquiring a product you can build onto, I think those are great.

If you found a new capability that addressed a gap in your current offering and you plan to integrate the acquisition to enhance the core value of your product, also great.

But if you’re just buying a technology, but keeping the integration separate, and not improving your core product/business, avoid.

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Whatever the highest paid person decides is the approach

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If you don’t already know how much the team gets paid it’s probably not yoi that’s best paid.

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