Everyone’s all mad at Brazil as if Cannes isn’t fully complicit. They know they’re accepting case studies with fake stats. They know there’s voting block agreements between judges. They do nothing because Cannes lions is a cash cow.

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Maybe they should be called Cannes Cows!

funny

Sure, sure. The system is broken and needs to be reevaluated. But that doesn’t mean Brazil isn’t really really guilty

It blows my mind that everyone is talking about Brazil but no one is talking about the 2 major scam entries from India- 1. Lucky Yatra winning 6 Golds AND a Grand Prix when the client itself (Indian Railways) has come out and said that the campaign did not deliver any measurable impact and they have pulled it off because of non- performance. Second data point was from the commuters association which also made a statement that said that they never saw this campaign anywhere. 2. Britannia Nature Shaping Billboards which was also panned for Greenwashing since their annual report did not reflect the claims they made in the outdoor campaign that won a Bronze at Cannes. Both these campaigns need to be investigated like the DM9 campaign and the awards need to either be returned or highlighted at least. Why are there no heads rolling for these?!

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Post Photo
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