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Anyone interested in Theo v2?

How's it like at Anomaly?
Welp, see yeah later KFC!
Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
Any new shops in Canada doing good work?
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Rising Star
It's the Effies judges who deserve an award. They must have been psychic to award this campaign the Grand Prix in effectiveness a month before the hand sign ever helped that single person.
Rising Star
And just for the record, I think it's great they helped that teenager. They should all be proud and I am sure it feels better than any advertising award.
But it can also be true that a month ago it was an unreasonable choice to give this campaign a GP in effectiveness before it helped anyone.
If this were a year from now and this campaign had helped lots of people, I'm sure judges could give it all the awards they want and nobody would raise an eyebrow.
I used to be salty before I won awards too.
Let’s be honest this whole industry is 100% pure sodium
So, this is a bit awkward given all of JP’s shares of this, but still a valuable insertion of their idea culture given the gesture’s pervasiveness across social media: https://www.nbcnews.com/news/us-news/911-caller-credited-saving-teen-says-doesnt-know-tiktok-signal-recogni-rcna5021
Rising Star
I wonder who came up with mouthing "Help me" when in trouble ... turns out they deserve the Grand Effie.