Given WPP, and especially Group M struggles of late, do you think they finally fire Mark Read this year?

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I dunno, look at Philippe over at IPG. These people have mastered the art of failing up.

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What was the issue with Philippe?

I think a lot of us are hoping for it but it doesn’t seem like it’ll happen

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It’s funny you say GroupM struggles when it’s the only part of WPP that makes money. Creative agencies are the biggest issue. If Mark does go Brian is the only choice for his replacement

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GroupM is in a drastically different business than creative agencies. Making bulk of profit in ways outside traditional labor based fee structures of creative agencies.

While Read has made strides in modernizing WPP’s operations and integrating AI into its offerings, persistent financial struggles, employee dissatisfaction, and competitive pressures cast doubt on his ability to maintain his position. His future likely hinges on delivering tangible improvements during what he has dubbed WPP's "year of execution." Failure to reverse declining revenues or address internal discontent could prompt calls for leadership change from shareholders or the board.

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Also what has been the value of that AI integration and/or the modernization efforts - because I think the effects are invisible

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Yes.

Last earnings were a doozy. His stock based incentives are now valueless and he’s on the clock to find an acquirer.

I give it 2 quarters, October the latest.

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He’s toast

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