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they are paying clients to some corporate purpose practice of a mega agency somewhere, so good for them and for some sub par copywriting and executive visibility? We know how this works. Don't pretend it's something it's not. They have to say/do something. There is nothing groundbreaking here. Same for Nike who has profited off the backs of Black athletes and people of color for decades, fired a woman of color for getting pregnant, and of course, exploited sweatshops for manufacturing purposes. These companies, in this day and age, HAVE to say and do something and this is their best? Please.

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Well that’s the ONLY thing that Nike is trying to do. So far Glossier is the best example I’ve seen of engaging proactively. Taking a stand, donating money to specific nonprofits that are taking action, and pledging money to create and support more black owned businesses in their industry.

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