Has anyone here made the transition from copywriting for pharma to non-pharma? If so, how hard is it?

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I went to portfolio school and am still in pharma, but it’s because I like it. It also pays 40% more. I’ve been at agencies that let us work on all-agency briefs for consumer. It’s not much different. But not as fulfilling. I’ve had friends who wrote cereal or car commercials for a year straight and couldn’t stand it.

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I heard that but they told me it was only 1 a year or something

In the current market, I’d say nearly impossible unless you have connections. I have mostly consumer experience but switched to pharma a few years ago. and even for me trying to switch back right now would be a feat. There are just too many folks with recent consumer experience looking for work

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Probably about as hard as getting your first agency job, since that is essentially what you are doing. Ie, probably need to go to portfolio school etc

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A friend of mine did it. Grey Health to FCB consumer. Can take some years of networking and spec campaigns

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I went from pharma as a midweight cw to in-house as a senior. But I had only done pharma for ~6-8 months and didn’t have much to show for it in my book.

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Totally different alphabet. Good luck!

Has always been very difficult to do this, and now more so - sorry to report

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