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Yeah, as copy sup the role is to basically know everything about your brands. There is a lot more information to know in pharma- data, claims, clinical trial info, regulatory mandates, etc - than in general. This is why we have this level/role.
Most pharma senior CW I know now are smart 24 or 25 year olds with a couple years experience. Copy sups tend to be a bit older with more experience in the industry.
Jr CW, CW, Snr CW, copy sup, group copy sup, ACD, VP ACD, VP CD, SVP CD, (S)VP GCD, SVP ECD
ECD is usually an EVP
Subject Expert
Copy Sup and Group Copy Sup are different for each agency, but essentially you’re supposed to be the go to diet of work on the day to day of a brand. It’s no different.
Thank you all for clearing this up for me! I appreciate it.