{ "media_type": "text", "post_content": "Has anyone seen the new United Airlines campaign? The one about how there’s only 5% of women are represented in museums so they a female artists paint their airplanes where no one can see their art?", "post_id": "5c8a44f389355c0021ca8b2c", "reply_count": 3, "vote_count": 2, "bowl_id": "58fb054610195e00119fd4a1", "bowl_name": "Confessions" }

Has anyone seen the new United Airlines campaign? The one about how there’s only 5% of women are represented in museums so they a female artists paint their airplanes where no one can see their art?

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I see so much work in the trades that sounds cool and amazing but then you check it out further and realize how few people touched it in real life, what little social amplification it received, and there’s never any conversation as to what they were trying to achieve with the effort and planned to measure it. Totally fine if the desired result is perception change and not a transaction in that moment. But increasingly I see activations where the only PR value is among folks like us reading the advertising and marketing trades. Great for one’s career, sometimes questionable about what it did for the brand, and at what cost. And to be clear, I have done small-volume activations before, but was comfortable with the cost/touch, had clear purpose and measured it, made sure the most important customers were part of it, and created experiences that any normal human would want to share socially

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Does anyone know of any woman worked on that campaign? Or why adweek is all over it?

Exactly. Circle jerks are just getting old

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