Here with my cousin who works in advertising in a smaller US market & we’re wondering - what % of big agency pitches are paid for by the clients? And how does that look?

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Close to none

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This question is up there when a friend asked me if people in advertising got paid overtime.

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what’s the relevance of the cousin?

funny

Cousin Greg

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Nowadays, almost none.

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Fully paid? 0. Small payment? Most. I’ve seen some payments be in the range of 5-10k.

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Rare. But agencies should demand it and be prepared to walk if they don’t get compensated.

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Sounds like something Brian Lesser would write

Clients pay for pitches? Google “spec work.”

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Very rarely are they paid

not only are they not paid for last week we were asked to take care of client taxis. scandalous

Yeah. The whole system seems nuts but apparently in smaller markets the agencies can advocate for themselves and not do pitches.

0%.

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