Hi all! I am doing a work about NFTs (digital cryptocurrency art pieces) and sustainability. What are your thoughts on brands using them in advertising/ marketing (eg as Nike or Taco Bell / Pizza Hut examples)

What do you think about environmental impact of it and why brands should / should not use them?

Also, what are your thoughts about ownership rights (it doesn’t provide copyright but gives unique hash on the blockchain)?

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Des agences qui valent la peine en dehors de Paris?
Merci!

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