Hi all. Making some transitions with our business and have a question. Can someone explain difference in roles between a strategist and creative? I’m in production and when I spent a couple years at a small regional ad agency strategy was lead by creative and account. We didn’t have a separate role. Thanks!

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If a business needs to market to a customer:
Strategy = Who, Why, When?
Creative = What, How, Where, With Who?

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Strategy should inform Creative. Creative should make sure it pays off the Strategy.

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Strategy is “what to say”
Creative is “how to say it”

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Strategy is more inward facing. Aligning everyone on positioning etc and then creative is outward facing messaging. Good creatives can do both.

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