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I’m baffled by the fact that this client feels they need to outsource search and social planning, when they have an in-house team that should be able to do just that. What a waste of money.
What’s the estimated billable hours? Is the planning/strategy done once a year, semi-annual, every quarter or on-going? And how many folks would be dedicated to this?
5% seems reasonable since it’s on-going. Just pitch it and ensure you have clearly defined roles and off-shore support for decks, strategy briefs, etc.