Hi! Curious what you all think is a reasonable yearly fee for search and social strategy. Client’s current budget/allocation is large (~$61M/yr - 55M search, 6M social). We’d help oversee their search execution, but it’s mostly just strategy as they will use almost all in-house for implementation. No social execution at all, just planning.

I know we won’t win the RFP because we will be way too expensive for this client, but I want to prove that to my team with realistic comparisons.

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I’m baffled by the fact that this client feels they need to outsource search and social planning, when they have an in-house team that should be able to do just that. What a waste of money.

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What’s the estimated billable hours? Is the planning/strategy done once a year, semi-annual, every quarter or on-going? And how many folks would be dedicated to this?

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5% seems reasonable since it’s on-going. Just pitch it and ensure you have clearly defined roles and off-shore support for decks, strategy briefs, etc.

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