Hi Fishes,

I come across many job descriptions for roles in corporate communications preferring experience in digital marketing. As a marcom person, I feel we should know how to use the digital platforms effectively rather than literally sit and work on the campaign tools. Please let me know if I am mislead.

like
Posting as :
works at
You are currently posting as works at

Digital marketing is barely 20% campaign tools. I can see how having full fledged experience in Digital marketing might not be relevant for most of the roles in the Digital domain. However, basic grasp on the building blocks of Digital marketing and its verticals proves to be tremendously insightful. From customer experience to product management to product strategy, knowing these fundamentals makes your thought process very customer centric.

Digital marketing exposure shouldn't be a make or break job requirements, but it's definitely a good to have skill.

Insightful. Thanks

Related Posts

Anybody knows how's Zensar Technologies. Got an opportunity for SCM Oracle fusion.

Thank You..

Goff against Seattle or mahomes against Jacksonville? Both are hot right now. I’m inclined to go Goff because Jacksonville’s defense worries me, and Seattle is pretty week this season. Thoughts?

like

Happy friday y’all

Post Photo
likeuplifting

What’s your top nutritional food item that doesn’t get enough love? Trying to change my daily snacking.

like

Hi All,

I completed the APTA test and Technical round with HSBC and it's almost completed 2 weeks but i don't have any update. How can we consider this..?

Please suggest

like

Any thoughts on BNP M&A in nyc

like

Hola Fishes! Welcome to the Canada specific bowl. We can discuss about jobs, products, preferences, research, IT, digital and consulting in Canada!

like

Hello All .

Received offer letter today from LTI . It’s mentioned in the mail that i will receive BGV mail After acceptance of letter but no mail received till now .

How much days it take to receive that mail ? And can we mention our joining date (early joining) there ?

Thanks !

like

Some Business Intelligence/Analyst roles are very data heavy. I wonder why these roles do not have the term “data” in them, and wonder if it’s to keep the salary lower than it should be. I have colleagues doing intense data science tasks as BI Analysts, and can’t help but feel indignant on their behalf because when hearing their job title, one would underestimate their technical ability.

likesmart

I want to know if you female employee is pregnant and there manager dnt give appraisal knowing this can any action taken on this ?

likefunny

Planning on getting married in a temple in the US. Does anyone know what all paperwork (eg marriage license, certificate, registration) I should be thinking about and how to get it done?

like

Hi all,

Anyone who appeared the 5th March mainframe walk-in drive of Capgemini? Has anyone got the offer yet after sharing documents and completing AMCAT test ???? Please reply on this post.
I have cleared the technical round .. gave them all the documents and also completed AMCAT and waiting for the next step.
Anyone who is the on the same page with me ???

What's maximum salary natwest can offer with
Yoe-4
Tech stack- java ,springboot, microservices. Current CTC -8.4 Lpa all fixed.

any experienced hires (>1 YOE in LS consulting) looking for a referral to CV? happy to chat

likehelpful

Too many questions on hikes for last year : For SC / MC team it was 25 to 45 percent without , as they did market correction and it happened after missing a year of hike

like

If someone recently got promoted in FIS Global let's say from P2 to P3, what approximate percent of salary increase you got?
Or i should rather ask what how much salary can we expect if Pay band increases here at FIS Global ?
Any inputs are appreciated 👍
Thanks.

like

Any other fish just own one pair of jeans? I usually get 4-5 wears before a wash. I had more pair when I was younger. I’m thinking this is probably outlier behavior.

like

Read that new Strategy analysts are being offered 100K coming in. Is that for Strat only or all of S&C? Will this band be applied to current analysts too?

like

Does anyone work at a firm where legal assistants don't do legal assistant things? For example, I have to do my scheduling and calendaring. I have to upload documents to our file management system. This morning, a name partners assistant didn't realize the name partner had a depo and didn't confirm it. This is how this firm as been for decades and it's incredibly frustrating to work this way. It's so hard to not stress over this daily.

likefunny

Additional Posts in Corporate and Brand Communications

Hello Fishes, I have started my role of an Internal communications executive after 12 years of sabbatical, due to marital and parenting period. Looking to enhance my skills for growth and better efficiency. Could anyone please suggest what kind of skill enhancement course would be beneficial for me?
Also, what is the current salary slab for this role, because I joined in a very low package, being eager to get back to the role. So grabbed whatever opportunity I got without doing much research.

like

How about a thread on what Corp Comms pros make in India? It'll be nice to know our compensation journey through the years. I have started with 4 LPA as a campus recruit for internal Comms analyst role at one of the big 4s? In 6 years, my CTC has grown 4x.

like

I hope you all are having a good day and looking forward to the weekend!

I would request all the members to respond to this.

List some of the major concerns of our day-to-day professional lives that are hampering the quality of our work and how support our stakeholders.

like
like

Salary package for communication exec with 10 years work ex

like

Hi Everyone!

Hope you'll are doing great! I was little occupied on the personal front hence couldn't keep up with the postings here.

I see in spite of 1-year anniversary of the bowl, the numbers didn't increase much. I know there are many other forums (like whatsapp groups) with similar userbase/members which maybe inhibiting sign-ups and activities. But one key differentiator is that Fishbowl groups are anonymous.

Request all the members help us expand the group. <More in Comments>

like

Do you want this group to become more active and publish posts more often?

like

Hello professionals,
Need your suggestions.
What should be the decent package for an Internal communication professional with 5+ years of experience.
Location- Bangalore.

like

It's funny how leadership development programs are a sham. Content is wordy and managers who preach don't practice.

Hypocrisy trending !

like

Open to position in corp communication- internal and external. Location - Hyderabad. Pls share any leads.

like

Dear Bowl Members,

I beleive all the members of this group are in the communication and branding industry - a field where proactive communication and community participation ideally should be the highest but it's not so as of now. Instead, consulting, tech, developer bowls are more active than this bowl.

I request all of you to be proactive and spend 15 minutes a day or every two days to answer the queries posted by members. We can make a difference to someone's life/career with a response.

like

Do mid size companies do brand studies? What tools / methods are used (I'm guessing most won't do this given that it's not cheap)

like

My company has given me a promotion without a raise. Any suggestions on how to deal with this?

Little background:

Asked for promotion in late 2020 - was required to skill up, after skilling up, asked again about when I'll be promoted and was denied because there is no "vacancy" for it.
Got my annual hike in Oct 2021 without the promotion. I asked HR last week again and got a random announcement email saying my promotion is w.e.f Oct 2021. ( and no raise for the newly promoted role).

like

I’m looking for mentors in branding. Branding is something that I studied in my MBA days.. all that I know is what’s there in the internet. I am looking for a mentor who could take me under their wings and teach me all about branding.

like
like

Hey fishes. Would appreciate some guidance on the ad job scene in India.

Post Photo

How are you all doing? Here's a thought to get some of us chatting again:

In an increasingly hybrid/remote working culture, how do you educate and convince your business stakeholders to not do info overloads with emails? The risk of people not being aware is there but sending separate emails for every sub-program, webinar is annoying (as a receipent) I understand employee perspective.

like

Can anyone concur the following, working on multimedia editor (Video) (4-6 YOE) requisition:
1. The average rate for freelancer - ₹700-1200 per hour
2. The average compensation package for a full time editor: 7-9 LPA

Grateful for any inputs.

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal