Do mid size companies do brand studies? What tools / methods are used (I'm guessing most won't do this given that it's not cheap)

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I don't think mid-size companies do any extensive brand studies, at least I am not aware of. The most prevalent is in-house competitor analysis (which isn't entire a comprehensive way of gauging brand power).

Addln info: LinkedIn charges 10000 USD (2019 rates) for Recruitment Brand analysis.

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Thanks a lot for the input

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