{ "media_type": "text", "post_content": "Hi guys.. I wanted to know what should be the ideal number of ATL and BTL activities in year for a consumer durable company? Considering x as the number of product lines/sub brands.\nTIA", "post_id": "60ff9c4cd858d400267d3a08", "reply_count": 3, "vote_count": 2, "bowl_id": "5f91a4f66c276f002f9b4837", "bowl_name": "Indian Marketing", "feed_type": "bowl" }

Hi guys.. I wanted to know what should be the ideal number of ATL and BTL activities in year for a consumer durable company? Considering x as the number of product lines/sub brands. TIA

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12 BTLs in my opinion (1 each month) And 1-4 ATLs. All depends on the budget though

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Thanks!

2.. that's it.

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