Hi,

I currently work as a Strat Director. I’ve recently been offered a position at another large agency as an Account Director, and I’m struggling to decide which path to take.

While I enjoy strategy, I sometimes find it mentally draining to constantly develop strategic approaches for clients and put together deck after deck.

I’d love to hear your thoughts on Which area (Strategy vs. Account Management) has more long-term career opportunities

Any advice would be greatly appreciated!

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Account managers have a different type of stress. You’re basically the punching bag both internally and externally and 9/10 you just have to take it. If anything goes wrong it is your fault (even if it isn’t) because you’re the last line of defense. It doesn’t matter if you have an all star team…or if you are drastically under staffed. Still your fault in the face of leadership.

That being said…I always think how difficult it would be to have to think THAT deeply about multiple clients when I see what my strategists do. Also…the frustration you must feel because most people don’t know how to use that role properly.

I guess this wasn’t helpful at all. They both suck…it’s just a different type of suck.

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Yeah…at the end of the day it’s a job 😅

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