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On cold apps, what I learned is: a lot of internal recruiters are useless. They are not incentivized to get the best candidate asap to the hiring managers. They may not even know what McKinsey is or just remove your resume with some filters, or they are just lazy and not working, even when your experience strongly align with the JD. In those cases where I hit 90-100% bullets in the JD, I will reach out to the hiring manager on LinkedIn or via email (if I know) to let them know I applied. Done 5 times - got 5 interview invites the next day.
Networking with folks you know for the “invisible” postings and then scoring referrals for job postings are the most effective. I’ve been disappointed with headhunter outreach
I got some luck with cold apps but I finally got an offer through a referral from ex McKinsey colleague who works there.