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Bowl Leader
I don’t know but no matter what I am riding this job till I can’t earn a living
I think it could take over stock footage. Probably something like rotoscoping. I think it could possibly (eventually) be used to edit very simple corporate videos, which wouldn’t be hiring me anyway. There’s a lot of fear out there but an honest question - what have you seen AI even get close to doing that makes you feel our jobs will be gone?
Also I’d like to add: I just cut a music video that was shot on film. I also just cut a fashion campaign with celebs that took two months because the creatives kept changing direction over and over and wanted me to figure out new and creative ways to make it visually exciting. I also just cut a campaign about real people telling personal stories, intercut with beautiful footage of those real people. None of that screams to me ‘AI is coming to take your job’ 🤷🏻♀️
You are one of the few lucky ones to be actually working right now
Mixed concern. On the one hand I think AI will lead to some cool innovations that will improve workflows. On the other hand, I worry that it will normalize cheap and shitty content and brands will decide that’s better than spending money on things that actually look good. In the latter case, I do also think AI and related tech will take a lot of other jobs before editing. Stock footage, copy, acting, etc. Editing requires a fine tuned and subjective human touch to really work effectively.
Some people are pejoratively calling AI “the next crypto” but I think its more like “the next self-driving cars.” Meaning it’s easy to get it 90% of the way there towards total human replacement but that last 10% is a major hurdle that could take many more years to overcome. 5 to 10 years ago the tech community was convinced that self driving cars were just around the corner. How’s that looking now?
I’ll add that I plan to get decent with Sora and other text to video AI because I think one role of future editors will be to input and tweak prompts to create footage
I can see using AI to make scenes for rips but not for public-facing work. And not to assemble anything resembling a coherent, creative edit. AI ain't ready for prime time at a high level.
Yeah echoing some of the above - imagine getting AI to create a specific product that has to be shown in an edit. Or nail the brand colors. Or interpret the myriad confounding and contradictory comments from agency teams. Not to mention the many applications where actual shot footage is a necessity (live events, politics, news, for example). Brands are so protective about how they are represented, how their products are shown, and every tiny legal ramification that they regularly shoot themselves in the foot as it is. Now picture AI somehow navigating that minefield better than a human. Seems like a huge stretch in the near to medium term, and probably even long term. But we will probably see an abundance of cheap AI content in the lower tiers of video work.
Imagine AI being used to create footage of, pizza for example. For Dominos let’s say. And then they have to put a legal that says ‘this isn’t real food’. It’s not happening. No one has even begun to explore the legal ramifications of totally faking footage of products.
Thanks for everyone’s thoughts. I’ve been feeling a bit disheartened, so this perspective is much needed for me to continue forward!
Where my worries have come from are in seeing the constant prioritization of quantity over quality in my field. Speed over storytelling. And in that, AI is the perfect fit. Sometimes I feel like I’m an unhelpful cog in the wheel, the middle man. If my creative director could edit themselves, I bet they would. AI could make that happen for them. And I’ve literally been asked by my manager to take some things off my plate and give it to AI (currently there aren’t any platforms that truly take care of each stage of the edit for you that I know of so I’m not sure she knows what she is talking about, but still?)
As well as this, i tested chat GPT to find the most emotive lines of an interview I was cutting, and it selected all of my top picks. It just scares me a little.
But i think this could be a reminder to me that there are so many ways to be a video editor and maybe being in corporate is the flag to look at, less so the changing times.
Here is my honest take after reading this. You’re working in a place and/ or with clients that don’t value the craft of editing and don’t value your creativity. I think that’s why you’re feeling disheartened. They’re treating you like ai could do it better and you’re (understandably) taking that to heart. I truly believe there is work out there and clients out there who do respect us and want creative partners. So maybe, as you basically said, this conversation is a good reminder to try and seek out that kind of work when you can. These kind of collaborations will make you happier and I think help future-proof your career as well.
My question is, if AI turns into something that can create and edit videos, whos job will it be to run that ai software and perfect the output? Agency creatives? They don’t have the skill set.
Bowl Leader
I appreciate your point but the clients may not have need for agencies. Clients could generate spots then test them without any creative help