Best books you read this year that aren’t about sales, marketing or prospecting?

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

Hi folks, I am working with a few friends on a fintech idea. I opted to build the marketing roadmapping strategy for the soft launch/prototype phase as I want to learn about the field. Any guidance where should I start? Any guidance, books, topics will be helpful 😊

Hi Fishes,

Do these 2 points in the JD allude to modelling requirements?

• Prepare transaction specific and marketing materials (teasers, information memorandum, pitch books, corporate profiles, and industry data and analyses)

• Perform in-depth company and industry research supporting specific client engagements and marketing opportunities

I am currently working in advertising with experience on fintech & CPG. I would like to work in tech marketing, specifically Google’s APMM program.
I’ve been studying some PM/PMM books/podcasts/videos, attending Google events, and want to keep learning more to try to prepare myself as much as I can.
What resources helped you get into product marketing/Google?
Has anyone here moved from advertising to tech?
Would love to hear from a marketer about their experience getting into Google.
Thank you

Hi friends! I’m looking for resources to help me be successful in a “Functional Lead” role.

The role is in FinTech
I’m responsible for strategy, comms and key partnerships for a bank product. It reports through Customer Experience but touches product, Ops. marketing. It’s basically a Project Manager role but more nuanced.

Anyone out there in a role like this? Any books. videos or even best practices to share?

What do people recommend for start-up relevant marketing resources/books/personalities/podcasts?
I have a lot of enterprise marketing experience, but making a jump to a startup and want to get up to speed as quickly as possible.

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

Hi Account friends! It’s the start of a new year and I was hoping you all could share any book / newsletter / blog / course recommendations that help keep you up to snuff. Feeling a bit stale and like the last year has been a tactical grind. I want to brush up on modern thinking for our industry - the latest and greatest marketing books, strategy perspectives, creative self help, etc. to feel more alive as we start 2022.

Comment your favs and THANK YOU in advance!

I'm being asked to be involved in product pricing for the first time, and lack any knowledge or experience in that area. Any suggestions on courses or books or websites? I'm considering the Pragmatic Marketing pricing course, so would be interested to hear from anyone who has taken it.

It's March, and I have done a lot of seminars in Jan and Feb. I've gotten a few clients but would like to increase AUM drastically! Any books, sites or advice on what I can do for marketing?

Does anyone have good books to read or people to follow on LinkedIn or Twitter who are well known in the B2B Marketing space? I might be transitioning to a new role in B2B from B2C and I want to make sure I’m selling the right skills I already have and learn quickly if I get this job.

Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

Any recommended courses or books on customer care/cust success analytics or marketing analytics in general?

Can some of you experienced folk recommend some good books for rookies? What are your favorites for investment strategies, marketing, selling, etc.?

Someone reached out to me on LinkedIn about becoming an author on the side. Has anyone heard about such a thing?!? The person said she’s worked with 800 consultants writing their books and marketing it for them.

Are people still live on here? I was diagnosed last year with ADD and I’ve tried two stimulants so far. I know they aren’t meant to be a magic pill but I’m still struggling with general tasks and feel like I’m doing the bare minimum. The Nurse has suggested I try non stimulants. What are peoples experiences with meds ? Did they work or not?

I know that some other associates at my level are approximately 30% behind other associates in hours on a month to month basis. Yet all of these associates say they are “at capacity”, and myself and another associate still end up being assigned work instead of them. How do we handle this? For reference, all associates are around the firms minimum requirement, it’s just that a few of us are 30+% over and it is leading to burnout.

So with a new Justice nomination coming, I assume there won’t be any complaining from the GOP if and when Democrats pack the court and get rid of the filibuster, right?

Hi folks, I am working with a few friends on a fintech idea. I opted to build the marketing roadmapping strategy for the soft launch/prototype phase as I want to learn about the field. Any guidance where should I start? Any guidance, books, topics will be helpful 😊

Hi all, if you’re a mid or senior copywriter in LA looking to join an advertising/entertainment/tech startup on the ground floor, give a shout. You’ll be writing everything from ads featuring celebrities to blog posts, videos, ads for our platform, and probably a few hundred other things. You’ll also work with our parent company, a premier Hollywood production/management company. The role is partially remote (come for key meetings and brainstorms but work remote other days). HMU for more info!

Who will I see on today’s AICP St. Patrick’s Day Virtual Mixer?? If you didn’t rsvp yet head over to their Instagram page to find the post and do so. Hope to see your wonderful faces later! Happy St. Patty’s! 🍀

What are some examples of exit opportunities for a software engineer in consulting? I don’t necessarily want to move into a SE role at a tech firm. I enjoy a lot of the people aspects of my role - agile coaching etc.

How many of you took your job offer based on wanting to work for your boss?

To the clients scheduling meetings over the inauguration: get over yourself.

What is the salary range for epic application analyst pharmacist? I was offered 135k and have 3 years of experience. I am Willow and Inventory certified and have the ability to work remotely. I am based out of the Cincinnati area.

Required 50% use of PTO by a certain date. Signs of imminent layoffs?

Does anyone work for Children’s medical center of Dallas on this form ? I know we recently had a “employee appreciation” bonus last month before Thanksgiving but not sure if that counts as one whole holiday bonus including Christmas , or it it’s safe to expect another in mid December ? What seems to be the latter in the past ? Any thoughts are appreciated !

How many times do you follow-up with clients for an annual review? Do you email and call? I have emailed twice (no calls yet) but no response from the client. Keep trying or wait for them to reach out to you at this point?

Sinple advise those who are waiting for SA promotion... whatever package u r getting as A you will get only 15% hike for promotion to SA...so it's nt at well worth, Better switch.

My natural instinct is to assume rejection if I have conflict with a partner or don’t think my feelings are reciprocated. I’ll try to bring it up with them, but I’ll say “if you want to end this feel free” so it doesn’t hurt me (and they can say what they really mean instead of sugarcoating). Someone told me today that they just assume I’m not interested because I always seem to “run” but I’m not sure how to bring up problems/feelings otherwise. How do you approach these hard questions?

Hi,

How to convert soap API to web API in between informatica to CRM application??

Thanks in advance.

Should I take this offer? Current salary: 150k at Deloitte as a manager. Offer: Well respected software PE firm in their operations group. Salary: 160k, bonus: 40k, carry: 150k

Any upcoming law conferences/events?

Setting up ConEdison for first time. How much should I expect to pay in monthly utilities for a studio (heat, gas, water incl)?

I'm looking to improve my communication skills to navigate a very political environment better (i.e. I need to be more diplomatic). Any books recommendarions are appreciated 💁🏼‍♀️

What do you or your firm do to provide first class service?

How many hours in one day puts you over the edge of not being able to be productive anymore?

Hey fish: what are some of your favorite business/self-help books?

13 years experience and no college education. Best way to go about earning my BA and taking the CFP?

If a client is being a pain in the ass can you transfer and ship their assets to the firm of your choice? Do you need their permission?

Do your executives and ownership teams care about culture? Do they care about innovating?

My top executive is very “stuck in their ways” and refuses to accept that he is creating disconnects with his team.

Preparing for RIA. Would love your opinions on TD vs Fidelity. Advyzon vs Orion. Emoney vs Right Capital. Go....

Has anyone set up a template follow-up email?

Do you dress up to go into the office?

Do you think the people you work with are smart?

Woohoo just closed my first client!!!!

Any suggestions to find moments of silence/solitude during the work day? Can�t use meetings rooms and the place is like a wall st trading floor. Noise cancelling headphones?

For advice/fee based platforms: SEI Private Trust or Envestnet as your preferred?

Out of curiosity, what are some of your most frugal habits?

Should people be fired for lack of people skills?

Anyone in the UK that wants a referral for a financial advisor position? It’s 100% remote

Anyone who said no to a prospect because of personal reasons? Going through a rough patch and would really appreciate some advise on how to do it without burning (that many) bridges.

What’s the biggest point of pain for you Indy’s, that tech or other services hasn’t fixed yet?

Sometimes I feel like I am a drone that just works all the time and I have no friends.