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Using social media definitely works, as well as adding some meta tags (keywords) within the HTML of the page. That way when google is search it will come across that info and bring up your page in the search
If you are already established and you're just trying to get your customers to be more self-service oriented, then you could offer a discount for orders placed on the web.
If you're just trying to drive traffic to your website, I suggest hiring a digital marketing agency. They should be able to manage a PPC campaign, SEO, and content marketing, amongst other things.
Best of luck!
A superb idea 😆👏👏
There are companies out there that offer digital optimization and help with your back office processes to give you time to focus more on gaining customers. You can DM me if you need more help.