How do you create a comms strategy/plan if there’s a media agency also in the mix? What goes into the creative agency’s comms plan and what do we leave for the media agency? Generally speaking of course (I know I should expect to connect w media agency to get a clear idea on collaboration).

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Comms on the creative agency side provides high-level direction and inspiration for how we bring the idea to life across channels. Media agency brings their own thoughts on channels but will be more tactical/functional (I.e. we should invest in podcasts for xyz reasons) and typically not as tied to the creative idea. Process works best when comms is able to forge a decent relationship with media agency, but it’s easier said than done.

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Honestly? It’s often a bunfight.

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