Does anyone have a list of KPIs for Comms Planning roles within an agency setting? Trying to establish how I’m measured / being reviewed because it’s very hazy at the moment.

Really appreciate it!!

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If you’re unclear, I’d recommend setting up time to discuss and coming prepared with your suggestions on KPIs that you develop based on the job description of the job you’re during married with the job description of the job you want to get to

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I present my value-add in terms of revenue created for the agency (primary - easily measurable) and ability to sell the type of work my agency wants to do, through strategy (secondary - less tangible).

Other things to bring up: how in demand are you? Are account & creatives continuously asking you to help with their accounts, which traditionally aren't yours? What about clients, do they want you in the room? Do you have direct contact and a more personal relationship with them?

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Also if its a new role, establish success for the first 90 days

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Thanks guys! Really appreciate it.

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