I’m struggling a bit. Can any kind of person show me awesome examples of comms plans that really lifted the creative idea? I learn best by seeing examples or case studies. I can explain below...

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BBH when they launched House Of Cards during the 2016 election season

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Will do, just after the holidays. Thank you 💆🏼‍♀️

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We’re working pro bono for a huge global charity. We have a campaign idea and my VP has asked me to “explode it out” in terms of where to show up and when. I’m a strat but comms / connection planning is what I’ve done least of. I’d really appreciate some guidance or visual aids. I’m freelance at a big, busy agency and wfh so have no support or server access. have access to Warc, AdAge and Campaign if that helps. Thanks -the pandemic is affecting my brain I think

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Additional Posts in Comms and Connections Strategy

Campaigns Building Hype Over Time

Wondering if you folks have any strong examples of campaigns / product launches that used a window of time (maybe 2 or 3 months) in an interesting way to drive demand or buzz around a product / brand.

"Netflix Is A Joke", Axe's Susan Glenn campaign, and Who Is Louise Delage? come to mind but any other examples are much appreciated!

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Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

What is comms planning

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Looking for a comms planner to join the team and work on QSR, Casino and Financial Services accounts. Other backgrounds looking for a transition into comms will also be considered. DM for details!

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How much media experience should someone have before pivoting into comms/connections planning? What specific media tools would a comms planner use in their day to day?

Although I've reviewed job descriptions for comms planners, would love to hear someone's input & experience.

Would like to set myself up to make this switch eventually. Thank you

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What are you favorite comms planning resources and websites?

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How do you explain to your mom/ other non industry person what you do?

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At your agency, which department is Connections/Comms in?

Strategy? Media? Somewhere else?

Where do you think it should be?

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What kinds of connections planning/channel planning/ engagement strategy roles are in-house? It seems these roles are few and far between.

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Thinking of moving to Seattle, what are some agencies to look into?

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Hi All,

I’m looking for brands and interesting campaigns that communicate and showcase transparency, trust and openness.

Ideally any interesting integrated comms that came out of it?

Thank you!

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Does anyone have a list of KPIs for Comms Planning roles within an agency setting? Trying to establish how I’m measured / being reviewed because it’s very hazy at the moment.

Really appreciate it!!

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Hi there:
Trying to find an expert in the field of video chat, knowledgeable enough to know simple apps as well as sophisticated ones 4 pre production purposes and remote filming.Any thoughts?

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What agency does the best Comms planning? Which agency has the best Comms planning team?

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I absolutely hate creating tactical maps/ecosystems/plumbing charts etc. I love actually working on developing brand plans and tactics- and even the understanding of channels. Should I change fields? What else is there?

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How would you describe Comms / Connections Planning in your own words?

I just started at a new agency and learned that the entire agency has limited to no experience with comms planning but somehow merely the mention of a comms plan evokes a visceral reaction from multiple disciplines. I have 10 years of experience in social/digital/media and I’ve never experienced a stigma like this. Has anyone else experienced this? Any advice?

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Best agency for comms/connection strategy?

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A friend has an open senior comms strat role based in NYC. Are there any senior comms strats/senior mid level strats ready to make a jump?

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