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I go with the flow and my manager's vibe. When the effort doesn’t feel matched or recognized, it’s hard to keep overdelivering. I now save my extra energy for places where it actually makes a difference.
I used to do that, and you know what it got me? More work. It can be difficult to go back to the ‘normal’ level once you’ve been doing so much extra. I go through lengthy periods where I don’t feel like doing anything other than the bare minimum. It’s trying to find that middle ground and not go from one extreme to the other for me.
I think it is okay to be really good at your job but not make your job your entire life.
Frankly it isn't worth it. I do enough to get glowing reviews, but it's because I spend so much energy automating the mundane tasks or otherwise systematizing my duties so they take less energy. I've been focused on improving efficiency for the last year and it has helped tremendously, but you cannot share it with your leadership. They will recognize your extra time, energy, and efficiency and do everything to siphon it from you.
While that advice won't suit everyone, you should spend more energy trying to make your job less strenuous to avoid burnout. Your time and energy are precious and devalued in most workplaces, so try to take that back even if in increments. Automate email organization, use AI to generate ideas and build from them, create custom workflows, whatever may work for you.
Coach
I thinks it’s all about rewards and compensation. I used to work for a large agency and the top performers were rewarded handsomely.
Taking on extra work resulted in top rankings and promotions but that was a meritocracy. I think most internal marketing roles aren’t tightly coupled with recognition and rewards