How do you feel about using AI for “UGC”?

Fake actors in video, etc

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I think that’s crossing a major line.

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I agree 😣 It was like every other UGC brief, “authentic, real human stories”, but then *with AI.

I feel sick

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That’s crossing all kinds of ethical and legal lines. Are we basically tricking people into thinking other people have submitted content but it’s really just ai?

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Yes :(

Using AI for UGC feels very wrong. It could be done correctly if it’s explicitly stated that you’re recreating written testimonials with AI and they’re done in a more absurdist way (depending on brand tone). But I can’t really see this going well for a brand trying to create trust.

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Agree

Not great

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I agree

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Bad

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I agree

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So you mean… AIGC?

I agree

I’m worried about ethical and legal issues. I’ve flagged it but would love to hear other opinions.

I’m surprised how many Toronto creatives aren’t worried about AI.

I get it makes our jobs easier but I feel like there are so many other concerns being brushed under the rug.

Dare you to ask AI the dangers of AI :)

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Hey fishes,

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TIA😊

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Hi Gillies,

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