How do you undo equating your ideas not making it to a final deck as a lack of talent? Most often the ideas I present branch off to become better ones that make it to our final presentations, so I guess I can give myself some credit for that, but I've been beating myself up because I feel less than, or unworthy of my role as some junior copywriters are honestly coming up with way better ideas than I'm able to. Is this just a copywriter dry spell? How have you overcome this?

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Sometimes CDs have different taste than you do, so they don't select your work. Neither has to be wrong. What lives aligns with their taste. Simple. Nothing personal. They may have something in their head, and with that nothing else will survive. Not saying it's right. Just how it is.

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It’s not how many times you fall. It’s how many times you get back up and what you learn from getting a little scraped up.

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Perfect

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Your job is to bring them ideas.
—Don Draper

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You are probably bringing good ideas but not the right ideas for the project, and the only way to figure that out is to keep doing it until the good ones are also the right ones.

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