How does your company define ‘digital’? We’re on our third digital transformation. I think each division will have one, but I came from consulting and digital = marketing in our world.

like
Posting as :
works at
You are currently posting as works at

That’s classic. I’ve seen “digital” mean marketing, data, UX, and automation; it depends on who you ask. I once had to align three divisions that all had separate “digital” projects, none of which talked to each other. Do you think your org is more focused on systems, process, or experience?

We typically use it to refer to anything that's done primarily online - ads on Meta/Google, email marketing, social, influencer collaborations. Everything else (print, TV, radio, PR) is considered differently. Although with everything becoming more integrated, those lines have grown blurrier over the past few years.

Yeah as a former tech consultant I joke with my business partners (that have a sense of humor) that we’ll start using computers now…even though we’ve been using tech and business line apps for a specific use case for +25 years.

Thanks to Zoolander here…

Post Photo

We just mean it as marketing that is delivered, or displayed, in a digital format. So emails, social posts, ads on the web, and so on. The opposite, analog, would be print ads, direct mail, or a billboard on the highway. Well, unless it's a digital billboard, though I guess the marketing profs might still term that as analog.

Related Posts

Anyone have insight on Adams and Reese (culture, pay, hours, etc)?

like
like

X moving retty sharply lower. Time for calls?

like

This is Caspian - he’s a therapy dog in training, and an airplane ride was part of his training program according to his handler

Post Photo
likeuplifting

Looking to take my team out for drinks and dinner somewhere in downtown/river north. Any recommendations?

like

I am concerned with fulfilling billable hours requirement. I’m required to hit 2100 hours yearly and I’m at ~1,500 hours and I think I’ll hit 150-180hours this month. What will happen if I don’t hit my targeted amount by the end of my year.

likehelpful

Opinions on career clerkships? Especially with a two year old and wanting another child eventually.

like

I have to fill out a background check form for a position and it asks if I've ever been discharged from a job. Does getting "the talk" --i.e. being told your future isn't at the firm as a senior associate--count as being discharged? Any thoughts are much appreciated!

like

How do some agencies take all the awards yearly while others get severely shafted?

like

Best influencer search tools or strategies for sourcing?

like

Do you think people working in the pharma industry will gain more trust, respect, or positive vibes in 2021 after vaccines are widely distributed? Right now it’s the industry with one of the lowest perception scores

likefunny

Bengali Male here, single. Living in Pune.
Is anyone interested to be friends?

Might end up dating, if we get along well!

likefunny

Is anyone in Berlin (now) or Frankfurt (next week)?

DM me, If interested for senior ABAP developer position with SAP

Post Photo
like
like

Any one looking for a job in Banglore.

YOE:- 3+
SKILLS:- ETL, Data Modeling, Dimensional Modelling
Company:- Deloitte

like

Can anyone help me with the referral at Target?
I have a job id

Is publisis sapient a good company to join.. Coming across a lot of layoff news on LinkedIn. I have an offer from sapient (YOE 4.2). Shall I join ??

like

Hi All,

I have 4.8 experience in Automation Testing. I'm looking for job change. Please let me know if any jobs.

Thanks much

like

Anyone else following Rocket Lab’s debut today?

like

Additional Posts in Digital Marketing

Hi all, I have started my search for my next position as my current one is at a dead end! Anyone is looking or know of someone looking for a digital marketing and communication manager/director? I have over 7 yoe and have developed departments for my employers from scratch. Can discuss it further if you like.
Would appreciate any suggestions.

like

Just got a new job! How long until I can update my linkedin? I’ve heard you should wait until you’re two weeks into the job - is that accurate?

like

For those who work in Agencies, how do you accurately identify the work capacity of your Account Management team? I’m currently comparing against account billable/number of accounts, however, there are still discrepancies. I layer on time tracking, but smaller billable accounts will sometimes be just as demanding as larger billable accounts which create profitability issues.

like

Anyone know if google plans on complying with GDPR and EU regulations for data privacy? Having a nightmare managing transitions to alternative tools

Post Photo
like

Is automated bidding the only way to go about? I know manual bidding may not be efficient but is there a middle path where you can get good efficiencies but also have control over your bidding?

like

Hi all, looking for a referral for product marketing or social media at Microsoft, can anyone help me out?

like

If I am planning on living somewhere in CT soon, is there some sort of general guideline to consider, keep in mind, calculate to figure out how much is enuf to take a job that requires you to commute to NYC 3 or more days a week? Or Boston 3 or more days/week?

like

I asked for a raise and instead got laid off. Told that after looking into finances not only can they not afford a raise they cannot afford me. But I know for a fact they are replacing me with an Agency that say they can run our Social Media for 500pcm. Is this normal practice these days?

like

Hi Everyone, our organization is looking to add an experienced account leader to our team. Through the vehicle of a digital marketing & analytics agency, our mission is twofold and ordered: 1) to empower our team to achieve their dreams and to best help others; 2) to honestly partner with our clients, and with their best interests, build scalable solutions that provide profitable growth.

like

I work as a marketing consultant and I love my job. It’s the career for me and I want to advance my career and climb the ladder. What are some of the typical positions that are pursued after a marketing consultant role? What are some pointers that you can give to someone who wants to advance their career? What are some things that I can do now to prepare me for that next role?

like

Hi all! I’m looking to learn how to conduct AB tests- I don’t get an opportunity in my current role, but I want to be a product manager so I’ll need to learn. Any tips on how to practice this skill?

like

Any media buyers out there seeking order confirmation inventory at retail? I have a few new opportunities coming available in May/June.

like

Anyone see a big discrepancy between GTMetrix and Page Speed Insights when testing the same site? Annoying to say the least.

like

How is the PPC/digital advertising department structured in your oganization? Paid social ads and google ads, for example, are under the same manager? Or is the split by KPIs, like awareness vs performance?

likehelpful

Hi peeps, Looking for thoughts on adding a social media feed to the homepage of our B2B Tech Industry website. My thoughts are that it will help get our webinars and personality on our homepage without overly cluttering it up, but does it also navigate people away from our page? Maybe a banner ad on our homepage for the webinars is better? TYIA

like

Hey everyone,
I’m currently a Market Analyst for a small consulting firm. I’m looking for a new role with room for growth. I bring enthusiasm and experience in modeling, forecasting, and research. I would be grateful to be connected or referred for any open roles you might know of. Thank you!

like

Need advice! I accepted an offer mid Oct and just found out my new company opened a new role above me at the title I was asking for originally but was told I would move up when they were ready to build out the team. I am over qualified for my role now and already meet the exp of the new role above me. Very salty and feel like they are setting me up to feel stuck before I even start. What do I did?

like

Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal