How much should I charge for a brand book/brand redesign?

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I would first calculate the estimate hours for the project.

Be generous and build in time for the appropriate stages (Strategy & Research, Moodboards, Concepts, Feedback, and add how many rounds you think you’ll need for refinement)

The add time for brand book building and all the check ins you’ll need for that.

Add that all up and multiply by how much you want to be paid per hour.

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