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I do this regularlyy. The caveat is that this business is very seasonal, so while there are weeks/months of nonstop activity, there are also periods where things come pretty much to a standstill and I'm only really working 10-15 hours a week. It all balances out, but the busy stretches are exhausting.
almost never on weekends but since the company is globally dispersed, i kind of have to find times to work to either catch up or meet deadlines. i'm on east coast and a lot of my team is west coast so i usually work a little first thing, take a good 2-3 hour gym break, then work until like 5,6,7 or so. i rarely work after that unless it's like journey mapping or something that takes awhile.
Compared to agency side, less often, when consistently every week was working late. But unfortunately start of this year had been very bad and I’ve been working on and off long nights as a new responsibility is added. Idk it’s also on us to set boundaries right? It’s more possible on brand side.