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Visual Storyteller
Why are read only documents called “riders?”
He didn't want me to leave lol
mmm tasty bone
What is up?
Additional Posts in Ad fish in Toronto 🐠
Conversation Starter
How much do strategy directors make these days?
Visual Storyteller
Visual Storyteller
Welp, see yeah later KFC!
Still waiting for the Heinz soup response
Most sweatshop agencies?
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Pro’s:
- account ppl, strategy are on our team. It’s so refreshing compared to previous agency.
- it’s all about doing good work
- culture is the best I’ve been a part of by far( a real comraderie in the creative dept, ppl have my back)
- the best ideas get sold(whether by group head, an account person, a partner strategy person like Julian or Mike or even Aaron calling a head client type , it usually happens if it’s one of those amazing ideas that you only come up with once a year.
- good lunch options on Tuesday
- zero expectation to be in office except an all
Staff like once a year.
- low key fire clients more than any agency if they don’t want good work. Or a new client in charge doesn’t want good work and treats the agency ppl like they’re simply suppliers.
Cons:
- The office is pretty far away from yonge university line. Hard to get to. Also Not the best area for wanting to always be around.
- this is an industry thing but also exists here - if you’re good at something (like tv spots) those are the briefs you generally get. If you’re good at the fast cultural stuff that gets press, you’re kind of stuck on those. (I wish I could have more chances on things I’m not particularly good at)
- the coffee machine situ is mid compared to my last agency.
No meetings on Mondays is 100% real. If it’s a production thing, that’s only the exception I’ve come across and that’s maybe one or twice a year.
I love rethink but we do need to start a blog about the coffee situation. Dire.
It’s annoying being harassed by recruiters. But Aaron’s nice.
Especially rough on account services/producers.
It’s hard, but I’d rather it be hard here than hard somewhere else. The culture is good and I like what I’m working on.
I’ve heard it’s busy and the standard is high, but also everyone I know at Rethink has worked there for over 4 years. That’s a good sign.
I've never actually worked there myself, but I’ve had colleagues who have. I've heard a mix of really great things—and some not-so-great things.
One creative described it to me as a kind of advertising school, where you get paid to learn how to make really great ads.
It's a creative-run shop, so while it's great for creatives, it might not be the best place for account folks to learn and grow.
Salaries are hella low—definitely not the place to make money.
Winning awards is a big deal there. Even on something like a $1K coupon brief, the pressure to deliver is high. That can wear you down fast.
Apparently, the whole “work/life balance” thing the partners used to promote? Total myth. People are working around the clock.
And if you’ve been there for over a year without bringing in awards, they’re likely to let you go.
Do you really really like advertising and only advertising?
It’s not like this for everyone. There’s opportunity for different levels of commitment that translates to different levels of success. If you want to go and shine and be on top, yes it will consume your life. But you can also go and grow and make book pieces and win some awards without being a work robot.
I’d recommend working at rethink to any creative who’s relatively serious about their career.
Any creative who gets the chance should work there. Could wildly change your career if you do well.