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Definitely through referrals. I'd say if someone has had a friendly and trustworthy experience with a realtor and I'm friends with them, I'd always give them a try at the bare minimum.
I have built my Washington business through referrals. It is satisfying and humbling that so many people have trusted me. I am trying to build my sphere of influence here in the Phoenix area. Social media is not my friend. LOL
Not sure how much I trust Facebook ads. I get that marketing your business is insanely important, but they lose me a lot with their lack of authenticity.
If I see an instagram ad for a referral, I am immediately assuming the walls in my current home have a microphone and are listening to my every sentence.
"They" are ALWAYS listening!!!!
Any networking you do is going to help. \