C-suite consulting leaders: why are you buying creative agencies?

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Same reason publicis bought sapient. Creative story telling on top of business solutions technology.

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Sapient has been working on that for years via creative and marketing acquisitions. It’s a tough road to combine the two cultures.

Go extend our reach into the CMO office which increasingly needs to work with the CIO and CDO and to leverage our brand of higher order thinking and take the executional work away from legacy agency groups.

Any examples of great creative work development by consultants?

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Publicis Sapient has been blending the two for years. Interestingly enough they are unwinding that now as part of Publicis Group. It’s a major culture clash that took years to overcome.

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