Rising Star
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give this man a raise.
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I'm gonna say this next time anyone asks how I'm feeling
Cuz it’s viewed as a tool when writers are supposed to be the actual tool.
Mmmmm at the places I’m at, they’re using them for everything. Keyframes. Idea comps. Graphics even. And we all understand ‘hey, that’s what AI spit out, it’s just a placeholder’ when we should probably say ‘comp it, AI isn’t cutting it.’
But c’mon, before AI was an option, they’d comp for hours to get a specific mood, or pose or art style. There was no software to blame.
So I get the argument that it’s not final, but OP is right that probably should have the same attitude toward art as we do for writing. You cannot seriously argue ‘it’s just a tool for my craft’ if you rarely open Photoshop any more and your ‘craft’ is plugging a prompt into AI and then eventually passing things off to a director. GTFO.
don’t worry i’m dragging everyone equally
If it makes you feel any better, I think both Art and Copy are equally worthy of getting flack for using AI. Also, where are you working that they’re shaming people for using AI? Because I want to work there.
You know what. That’s on me for assuming/hoping there are any agencies left operating on ethical principles 😂
Have you seen 9gag? We hate Ai so much everytine you upload an AI media we downvote it to hell
Rising Star
Idk what that is
Chief
I was told on my last review that I needed to use AI more. I am a writer. 😐
That is not surprising. But definitely reinforces the “AI is a fad” argument.
entirely depends on what circle you run in.
ttrpg design community hates ai for a thousand and one great reasons.
It’s a lot more effective for them. If AI can write something better than you, you’re probably not fit for this job.
As a former sometime copywriter, I was often told that the writing doesn’t matter because no one reads it. I took this as a motivational device.
“Get way less flack”? Isn’t using AI the expectation everywhere now?
Are there actually places that outright discourage AI?
I can understand if there are, purists for human effort, limited AI use for speeding up ideas and trying things out. But also understand the pressures to lean on AI, and reduce team size, especially from clients wanting work faster and cheaper.
Not that AI is better.
As often as I hear AI is the best thing ever and people can wear as many hats as they like, I also hear frustration on the limits of AI. That the broad flexibility in building everything from scratch, the old fashioned way, after AI has helped narrow down the winning idea, is preferred and more controlled for fine-tuning and producing final output.
JW, AI has changed the game completely. AI charges through loads of prompts and spits out a ton of executions. They won’t all be perfect, but AI is amazing at outputting something the client can react to based on well thought through and expertly phrased prompts. And apparently, based on bare minimum streamlined teams, and all the layoffs, it only takes a team of a few people to create a rounded out hypothetical campaign across a wide variety of marketing touch point executions.
So absolutely, AI is cheaper and produced at volume, at lightening speed compared to a human team.
If it’s great quality is in the eye of the beholder. A client getting a campaign delivered in half the time, and much cheaper because the team is now just a handful of people…that may just be enough to warrant a quality label by the client.
It doesn’t matter so much anymore if the masters and experts in the field consider the work quality. Many of the experts have been laid off.
Client expectations in the current AI era are what establish the bar, regardless of intrinsic quality of the work. In fact, I think clients are pretty giddy over the fast turnarounds for “good enough” work. If that remains the case, time will tell.