I need account recommendations. I’ve been on 4 different accounts in my career and feel like only one has made me feel passionate about my work. As a strategist my goal is to help brands build true connections with consumers. I want to help brands further explore their audience approach and to really figure out the best ways to connect with their target audience(s) - especially from a multicultural front. Unfortunately only one account has fulfilled this and I left because things we’re getting..

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Very political in the office and between people I worked with. It was great work but the environment started getting very toxic due to staff changes. Since then I’ve worked on other accounts where clients aren’t really doing this audience work and who aren’t doing anything to connect. Just a lot of promos, but nothing meaningful that stands out. Just want to make sure that my next move is to an account that is truly doing the work I want. I don’t want to express my interest in interviews and be told that that’s what their teams handles and then start and find out it was a lie. So please let me know if you have any account recommendations for a strategist

Sounds like you’d enjoy CPG

Yes I enjoyed working on past CPG account but can’t imagine going back to the same people.

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