I often struggle explaining to my boss why something is more important than he thinks. I realized he has a Marketing brain and I have a Branding brain. Hope this helps someone.

Post Photo
likesmart
Posting as :
works at
You are currently posting as works at

I think this is helpful because everything should constantly go back to branding. It can be hard to explain to somebody who just wants to see results and doesn't want to think strategically, but you have to in order to be successful at any type of marketing. Thanks for sharing!

like

Yes! Everything should ladder back to branding. It’s the lens through which we make all our marketing decisions. The toughest part is showing how brand strategy IS performance just measured on a longer timeline. Appreciate you seeing the value in this!

Ahh, that is very insightful! I do struggle a lot with trying to get others to see the bigger picture, the long term impacts/outlooks. Branding is the long game, marketing is the pieces to get us there. Really interesting way to look at it and will definitely come in handy!

like

It's hard to get buy-in for a long game mindset, especially if your manager has never seen it be done before. Love how you phrased it: marketing is how we build toward the brand’s bigger picture.

This graphic is kinda wrong sorry! Marketing is a blanket term for all aspects of product, price, promotion, targeting, and distribution. Branding falls into the promotion and targeting buckets. Google “marketing mix”

Totally fair to point out the Marketing Mix! But I see this graphic more as a modern lens—one that views branding as the core driver of strategic differentiation, not just a piece of promotion. Branding today isn’t just a tactic, it’s the why behind every decision in marketing, from messaging to channel to experience. It’s more existential than executional.

Related Posts

Anyone know if we can expense coffee pods during this WFH thing? I’m already on my 2nd cup.

likefunny

Anyone really trying to find love being blind or it’s the same old way, even here? It has worked really well with me. I can pass some tips if wanted. M if that matters.

likefunny

Is this a good deal or not. $93,600/year” “BENEFITS “ medical, dental, vision(30%60%90% after CYD) 80hrs vacation time after 1year of employment, it cannot be carried over year to year, nor will it be paid for it upon termination same for sick time which will be granted after 90 days of employment. Max 240 hours. Paid for the 6 holidays but if happen to work holidays will get paid 8 hrs for another day off during the same pay period. No 401k

like

What do most people invest in for their Roth IRA portfolio? I’ve heard target funds and ETF’s..which one is better?

CFP thinking of taking a few month career break to search for a new position. Need a recharge and to reevaluate, not to mention time to search. Would this be a mistake? Thanks

like

Hi Team,
Tata Consultancy currently working as CREDIT manager/Mortgage underwriter at HDFC LImited, looking for an opportunity at TCS, Is there any possible way that I can get job reference

like

Has anyone bought flat in kolte patils Life republic Universe in Marunji?

I had accepted Infosys offer letter over launchpad didnot join that time will infy blocklist me to join in future? @

like

Anyone here have thoughts on Helium (HNT)? I’ve been a fan for a while now

like

Looking to book one night at a Marriott property in chicago to celebrate anniversary with my wife - mostly deciding between the Gwen and the Ritz. Which would you choose? (Assume price doesn’t matter)

like

Anyone have a PCP recommendation in Chicago? Preferably affiliated with Rush or Northwestern. I like someone really thorough.

like

What is EBA IN Bosch?

like

If you join pwc with an approved I140, do they start the green card transfer (perm, i140) immediately ? I was told by recruiter it will start immediately after H1 transfer . I Wanted to know how true this is if anyone been through this

like

Has an ALM in Management at Harvard Extension School led you to a career at any high power corporations such as Goldman Sachs?

like

For those looking to get into Consulting, there’s a new platform called Profesh that has short videos and reads that explain it in simple terms, and lay out how to break in. Everything is less than 3 mins. Super helpful to learn about it in chunks between doing things. Give it a try!

like

Hi! I’m looking into pivoting my career as more “brand” specialist/ manager. What skill sets would you find crucial to know ? Any advice on tips to learn/ gain experience? Thank you!

like

Who’s the best sound designer in NY

Hello Fishes, I've joined IBM last year( Oct 2021). Am I eligible for hike this year? If yes how much % can I expect? YOE - 4.2 years & pmr ratio - 1.12 band - 6B

like

Additional Posts in Digital Marketing

What’s going on with those LinkedIn job opportunities right now??? Has anyone gotten one lately? What did they say? I’ve gotten one job opportunity through LinkedIn, while freelancing, so far.

like

Is automated bidding the only way to go about? I know manual bidding may not be efficient but is there a middle path where you can get good efficiencies but also have control over your bidding?

like

Will an MBA set me apart? I have a BS in Marketing from top 15 undergraduate business program with a 3.8 gpa, 2 years work experience (3 by the time I’d enroll), and scored in the 63rd percentile on the gmat. This qualifies me for an average business school (ranked below ~50). My goal is to move into a management position within the next 5 years and eventually move into a director or c-suite role. At your companies, do most upper-level marketing employees have an MBA? Is it from a top school?

like

How is the PPC/digital advertising department structured in your oganization? Paid social ads and google ads, for example, are under the same manager? Or is the split by KPIs, like awareness vs performance?

likehelpful

You know what, I’ve had no luck so far so I’ll go ahead and try this.

My name is Michael Smith, but I go by Mikey J. I’ve been looking for work in the digital marketing and media field for a couple of months now to no avail.

Here is my resume. Take a look. Maybe someone knows of someone who is looking for my experience and can connect us. Maybe you’re the one looking. Either way, thanks in advance!

Post Photo
like
like

Follow up etiquette help needed! I am expecting a job offer at firm one next week or so. I am into the final phases at firm two. Would it be appropriate to email my recruiter from firm one that they are my preference but I’m far along in the process at firm two and ask for an update on where I stand (to hopefully get an offer faster)? Thanks!

like

If I am planning on living somewhere in CT soon, is there some sort of general guideline to consider, keep in mind, calculate to figure out how much is enuf to take a job that requires you to commute to NYC 3 or more days a week? Or Boston 3 or more days/week?

like

I’m interviewing for a job and am in the third and final round. I have to develop a strategy based off of a case study and then do a 30 minute presentation to a panel of people. I haven’t ever done this before. Does anyone have any advice or best practices for this?

like

So, recently got put on a PIP after six months at my new job., two days after I told my boss and HR I recently learned I have a cognitive disability caused by an illness. The PIP was mostly because I forgot some deadlines, but also they said I need to be more professional in emails (even though others use zero punctuation and a lot of emojis. To clients.) and simultaneously ask more questions and ask fewer questions. Should I just assume this is unattainable and look for a new job again?

like

Hi all! I’m looking to learn how to conduct AB tests- I don’t get an opportunity in my current role, but I want to be a product manager so I’ll need to learn. Any tips on how to practice this skill?

like

Hi all, looking for a referral for product marketing or social media at Microsoft, can anyone help me out?

like

Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

like

Tips on looking for a remote position in the communications, Public relations, or marketing field? Everything I find seems to be a scam, way underpaid, or a 100% commission based role.

like

Hi everyone, I have a quick question that’s kind of silly. I work at a pretty small company leading marketing. My title is technically Marketing Lead but I want to put Head of Marketing on my LinkedIn etc. I think of these titles as totally interchangeable—I just like the way the second one reads better. I know titles don’t really matter, but I’m battling a little bit of imposter syndrome.

What does everyone else think?

like

Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

like

Social media managers — can I see your portfolios? Or any advice on how to showcase a portfolio in terms of what platforms to use etc.? I’m looking to create mine!

like

Need advice! I accepted an offer mid Oct and just found out my new company opened a new role above me at the title I was asking for originally but was told I would move up when they were ready to build out the team. I am over qualified for my role now and already meet the exp of the new role above me. Very salty and feel like they are setting me up to feel stuck before I even start. What do I did?

like

I’m job searching right now and applied for a job I was a little overqualified for just to shoot my shot and get my foot in the door with a great brand. The hiring mgr took the time to email me to tell me I was overqualified and offered to help me get connected to his network. He’s been so kind and helpful and I’m kind of in shock at his generosity. Even if an offer doesn’t come from it, is it weird if I send him a Starbucks gift card or something as a thank you? What’s appropriate?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal