I’d like to push for a promotion from mid to senior copywriter but I don’t often get the chance to present to clients. I’m pretty comfortable presenting, I’ve held a senior client facing role before, but the way this account is structured it seems like creatives are kept at a distance.

Is this common on small accounts and will the lack of client facing comms hinder my chances for a promotion? I push back on the work where necessary and develop strategic ideas beyond the brief wherever I can.

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Ask for it. The worst is they may not approve the promotion in which case it opens the door to ask exactly what you need to do to get that promotion. You will be surprised sometimes it's as easy as asking for it (backed by all other positive achievements). A lack of a client-facing opportunity is not your fault if called out. Ask to present your own ideas and be persistent without coming across as aggressive.

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I used to be mad about this too as a mid/senior, but now I can understand why sometimes leadership doesn’t let lower levels present. Often times it has nothing to do with the creatives or their abilities, it has more to do with client management, consistency, and perception.

Occasionally it’s also to protect you (or the creative) if the clients are tricky or give bad feedback.

As a mid-level, you’re likely only seeing a small part of the larger dynamic.

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Good to know thank you

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Client-facing presentations are important but not the only way up. I’d bring the topic of promotion up to your manager sooner rather than later because sometimes it takes over a year to happen, then these next few months hustle—ask to be put on pitches, help out on other accounts, suggest proactive ideas that could lead to award-winning work. Then track everything, especially any metrics for performance or shoutouts from higher-ups. Other commenters are right that many client relations come down to optics and office politics, so if you can’t find a good way in there, look for opportunities elsewhere. And good luck!!

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Thanks

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One small hurdle I’m experiencing is this - the small day to day projects rarely warrant presenting to client, typically with super tight turnaround leaving no time to offer a different route. Then, when I work on slightly bigger projects the AM presents it without me knowing. Perhaps this ties to what you’re saying? Keep reminding the team that I want to present but don’t get spicy about it.

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