I’d love some perspective from ppl working in playables/gamified ads/interactive creative.
Additional details in the image attached.
But the TLDR version is that I need some perspective from ppl in similar roles:
What’s considered a realistic turnaround for higher-end custom playables/gamified ads?How do ur teams scope projects when most assets are being created internally? Are teams typically handling this w/ larger creative teams, longer timelines, reusable systems/templates, etc?

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